Our Team

  • Cofounder, Strategic Product Development

    Rob Franklin, DVM, DACVIM

  • Cofounder, Strategic Operations

    Keith Latson, DVM, DACVS

  • Cofounder, Strategic Marketing

    Robo Hendrickson

  • Horse Division Manager, 6666 Ranch

    Nathan Canaday, DVM

  • Equine Nutrition and Product Formulation

    Amanda Bradbery, PhD

  • Sales Manager

    Michael “Zig” Ziegler

  • Director of Operations

    Hilary Holsteen

  • Marketing Director

    Emily Dickson, MS

  • Customer Service

    Holley Gonzalez

  • Media

    Calie Turley